A fast growing 2 AI photo & video apps that are listed on both Android & iOS, with them achieving proceeds of $645k combined over the past year. The apps have been downloaded 10mn+ times in just over 2 years. The traffic for the apps has been almost entirely organic. They represent a fantastic opportunity to monetise the large user base through cross marketing and doing UA for both of the apps. They have hit a crossroads between learning UA to keep growing the apps or to exit. They make most of their revenue from subscriptions, but also have advertising in the app, which can be improved significantly for a new owner.
* Downloaded ~5mn times combined across iOS and Playstore LTM
* Mostly organic traffic for the apps
* Proceeds grew more than 300% year over year (Oct 23)
* Recorded 364k MAU combined across iOS & Playstore (Oct 23)
* Profit Before Tax of $745k combined
* 11mn+ downloads over the 2 year life span of both apps
Owner would like to transition out of the business and work something new.
The owner has hit a crossroad and will either exit or learn UA to continue scaling the app.
Appflip is an M&A firm focused exclusively on mobile app and game exits.
