3 Year Old Utility App - 83% EBIT Margin - Large US Based Userbase

This is a hands off app in the Utility category that has been listed on the App Store for over 3 years now.

This app is a go-to iOS app for people who want to stay connected with loved ones by easily tracking real-time locations. It’s designed to help users check in on family and friends whenever they need, providing peace of mind for parents, partners, and anyone looking out for their loved ones' safety. With its simple interface, users can quickly add family members or friends to private location circles, set up alerts for movement, and view past activity history. The app has built-in options for finding lost devices too.

The app is owned and operated by a studio that has a focus more on apps outside of the Utility category, with this app falling outside of their core strategy now. The owner has started allocating their funds and resources to other apps, hence you will see they have no development costs for the app. The app is monetised by weekly subscriptions and advertising revenue.

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Overview & Highlights:

• Generated $130k in Proceeds LTM (Oct 24)
• Achieved $108k in EBIT LTM (Oct 24)
• Downloaded 124k times LTM (Oct 24)
• Currently weekly subscriptions have 43% of them active after 3 periods in 2024
• Generated $26k in advertising revenue LTM (Oct 24)

Deal Terms:

• Asking Price: $190k
• The app owner ideally wants an asset deal
• They have a preference for more upfront to finance their other projects

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