Appflip is an M&A company primarily focused on Mobile App Exits

98% EBIT Margin Utility App - $386k Proceeds LTM - 418k Downloads LTM

iOS

Revenue
$386,962
Profit
$380,962
Price
$760k

Overview

This is a high margin app in the Utilities category that has been listed on the App Store for almost 2 years now.

This is a simple, user-friendly app that lets users control devices or TVs directly from their phone. It features automatic speicfic device detection on the same Wi-Fi network, a large trackpad for smooth navigation, and compatibility with a specific brand model and TVs. Users can manage channels, launch apps like Netflix and YouTube, and input text using their phone’s keyboard.

The app is owned and operated by a studio owner that built this app by themselves, with them now focusing on other apps in their portfolio.

The app is monetised mostly by weekly subscriptions on the App Store. The app is coded in Swift and is a simple app with straight forward functionality.

Deal Terms:

  • Asking Price: $760k
  • The app owner wants a quick asset deal
  • Their preferred structure is more upfront

Key Points

Overview & Highlights:

  • Generated $386k in Proceeds LTM (Oct 24)
  • Achieved $381k in EBIT LTM (Oct 24)
  • Downloaded 418k times on iOS LTM (Oct 24)
  • Generated $30k in EBIT last month (Oct 24)

Future Growth:

  • User Acquisition: Expand UA efforts to google ads to attract users and restart ASA

Please note, the owner used ASA and does not have access to his previous account, hence we do not have the reports for this ASA spend.

Owner Post Sale

Motive for Selling

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