Fast Growing Multfunctional Utility App - 56% Growth in EBIT LTM - 588k Downloads LTM

This app is a multifunctional utility app that has been listed on the App Store for almost 3 years now.

It’s an app that has been growing fast and amassing a lot of downloads over the past year.

The app lets users lock and block apps with just one tap, so they can set boundaries on their digital life, with the app blocking distracting apps. It also offers location-based controls that restrict access to selected apps once you arrive at a specified place—perfect for maintaining focus or safeguarding privacy on the go.

With this, users can create a seamless, distraction-free experience designed entirely around their lifestyle. Beyond app blocking, the app offers advanced privacy tools, such as a secure vault for personal photos and videos.

Users can manage passwords securely, add secret contacts, and clean up duplicates effortlessly. Parents use the app to lock their kids out of certain apps once they are in a certain location, such as being at school and limiting their social media usage.

The app has amassed strong social proof on the US App Store.

The app is owned and operated by a developer located in France with a small team that is launching new apps, with the owner feeling less motivated to work on this project now.

The app is monetised by subscriptions with most of the revenue generated from annual subscriptions.

Deal Terms:

• Asking Price: $210k
• The app owner ideally wants an asset deal
• They have a preference for more upfront to finance their other projects

Overview & Highlights:

• Generated $107.5k in Proceeds LTM (Oct 24)
• Achieved $102k in EBIT LTM (Oct 24)
• Downloaded 588k times LTM (Oct 24)
• Grew annual EBIT 56% YOY (Oct 24)
• Downloaded 32.7k times last month (Oct 24

Future Roadmap:

• Experiment with UA Channels: Begin Google ads, as the app owner knows there are a lot of google searches for the functionality this app provides
• Implement Cloud Back up & Sync: Add backup for users and syncing to access all data on multiple devices
• Add Locking of All Apps: Implement a feature for locking all selected apps with one click
• Target Parental Audiences: Focus on attracting parents more that want the app in place to improve the digital boundaries for their children

Maintenance

• The app owner spent 20-30 hours on the app over the past year
• Allocated time to fixing bugs and updating the app

‍

‍

‍