Appflip is an M&A company primarily focused on Mobile App Exits

Leading Android Calendar App - 2.75mn MAU - Downloaded >10mn times

Android

Revenue
$130,527
Profit
$107,835
Price
Open to offers

Overview

This is a leading calendar app focused on the Indian Market that is listed on the Google Play Store. The app is owned and operated by an indie developer. The owner is exploring an exit, as they would like to cash in on their creation and focus on other new apps. The app requires a Laravel developer, a Hindi content writer and Android developer to function. The app is monetised solely by adverts, with them achieving an 83% EBIT margin over the past year.

The calendar app contains high quality images of the Hindi calendar, with it also including the list of holidays and festivals for 2024.

The app has gained impressive traction, with it having a hundred thousand rating on the Play Store.

The founder is open to receiving offers here for the app and wants an asset deal.

Key Points

  • Downloaded >10mn times on the Play Store
  • Generated $130k in Advertising Revenue LTM (Oct 24)
  • Achieved 2.75mn MAU last month (Oct 24)
  • Achieved an EBIT margin of 83% LTM (Oct 24)
  • Grew EBIT 93% yoy to $107k (Oct 24)
  • Downloaded 508k times on Android last month (Oct 24)
  • Grew MAU 11% yoy to 2.75mn (Oct 24)

Future Roadmap & Growth Levers

  • Affiliate Marketing: Setting up affiliate deals for driving users to ecommerce sites for relevant holidays
  • Astrology Services: Implement astrology services to further engage and monetise users
  • Ad monetisation: Carrying out testing on ad monetisation and look to add more networks


Assets for this deal include the following:

  • Playstore App
  • Codebase
  • Design Assets
  • Privacy Policy
  • Terms of Service
  • Trademark for the name

Owner Post Sale

Motive for Selling

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