Leading Entertainment iOS & Playstore App - $468k EBIT & 1.7mn Downloads LTM

This entertainment app offers unique live streaming features, allowing users to simulate that they are live, with them being able to preselect the tone of their audience and to simulate that a large viewership is attending their fake live stream. This is a leading app in the Entertainment category that has been listed on both the App Store and Play Store for over 2 years now.

The app has gained a lot of attention as a leader in its sub niche, with the app being featured on a well-known podcast. This app is solely owned and operated by a talented indie developer that developed both apps on each platform, as well as managing the ads and creating the content for the app.

The app is monetised primarily by subscriptions on the App Store and Playstore, with them also generating some advertising revenue. Currently, the app owner is trialling to sell in app purchase coins for more viewership against subscriptions.

The app owner ideally wants a share deal, but is also open to an asset deal

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• Generated $750k in Proceeds LTM
• Achieved $468k in EBIT LTM
• Recorded peak MAU of 129k
• Downloaded 1.7mn times combined across both platforms LTM
• Achieved a download to paying user conversion of 2.2%

Future Roadmap:

• Gamification: Implementing changes here to engage free users for more consistent usage of the app
• AI Understanding: Improve the AI audience's familiarity of the user to help with engagement
• Improve Ad Monetisation: Add more networks to the ad advertising to increase bids on ad placement
• Drive parasocial relationships: Inform users they will lose their AI audience and their memory of any previous live streams together upon cancellation, which should increase retention
• Implement Multiplayer: Users have requested the functionality of going live with their friends at the same time

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The founder is open to staying on board in an advisory role if needed.

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