Leading Social Media Growth App - 4.91mn Lifetime Downloads - $747k Proceeds LTM

This is a  leading app in the Social Networking category that has been listed on the App Store for over 7 years now.

The app has gained a lot of attention as a leader in the niche of growing a social media following. This Social Networking app is a social media tool for influencers and small businesses wanting to grow on Instagram and TikTok. With features like AI-generated captions, a hashtag generator powered by data insights, optimal posting times, and event-specific hashtags, it simplifies social media growth. Users also get in-depth analytics and access to a supportive community for strategies and feedback, making it easier to engage and expand their audience.

The app has an impressive app store listing with the app rated 4.6 stars with 36.5k reviews.

The app is owned and operated by a studio that has a focus more on health & fitness apps, with this app falling outside of their core strategy now. The owner has started allocating their funds and resources to other apps in their core strategy, hence you will see the UA spend and resulting downloads decline in the past year based on this shift. The app is monetised by subscriptions with most of the revenue generated from annual subscriptions.

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Deal Terms:

• Asking Price: Open to Offers
• The app owner ideally wants an asset deal
• They have a preference for more upfront to finance their other projects

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Overview & Highlights:

• Generated $1.1mn in Proceeds LTM (Sep 24)
• Achieved $747k in EBIT LTM (Sep 24)
• Currently 9.9k active subscribers for the app (Oct 24)
• Downloaded 4.91mn times since being launched in 2017
• Currently weekly subscriptions have 43% of them active after 3 periods in 2024
• Reduced ad spend by 85% LTM vs PTM (Sep 24)

Future Roadmap:

• User Re-Engagement Strategies: Implementing targeted tactics to bring back and retain lost users.
• Expanded Creator Tools for Broader Engagement: Adding features to attract and engage a wider audience of creators and people looking to grow their social media accounts.
• Optimized Algorithm for Smarter Suggestions: Enhancing the algorithm to deliver better hashtag and caption recommendations for users.

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