Organic Utility App - 99% EBIT Margin - 45% Retention After 3 Periods in 2024

This app is a stable hands off utility app, with it generating between $6-$8k in proceeds each month this year, with very little time spent on it.

This is a mobile application designed to enhance the security of your online accounts by implementing two-factor authentication (2FA). It generates 6-digit Time-Based One-Time Passwords (TOTP), providing an additional verification layer beyond standard passwords. Users can secure their accounts by scanning a QR code or manually entering 2FA tokens, ensuring protection even without network connectivity.

This app is ideal for individuals seeking to bolster their online security across various platforms. By offering a straightforward method to implement 2FA, it helps protect against unauthorized access and potential hacking attempts.

The app is owned and operated by a publisher located in Singapore that is launching new apps, with them focusing their efforts on these new projects instead.

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Deal Terms:

• Asking Price: $185k
• The app owner ideally wants an asset deal
• They have a preference for more upfront to finance their other projects

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Overview & Highlights:

• Generated $87.8k in Proceeds LTM (Oct 24)
• Achieved $87.2k in EBIT LTM (Oct 24)
• Downloaded 242k times since being launched in Jan 23
• Grew October EBIT 12% YOY to $6.9k
• Achieved 45% retention on weekly subscriptions after 3 periods

Future Roadmap:

• Implement Guides: Show users how to set up 2FA for different services
• ASO Refresh: The app owner thinks there is upside here, as they have not changed the ASO in over a year
• User Acquisition: Testing out Apple Search Ads and using this to scale the app in new markets
• Test Pricing & Other Subscriptions: The app owner believes there is upside from testing pricing to find the optimal price point and also testing out annual and monthly subscriptions in the app

Maintenance

• The app owner spent no time on this app over the past year

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